# Your buyers' questions

**You need:** what you sell, and who buys it.

## Instructions for the AI
List 20 questions a buyer of the product or service below asks an AI tool before choosing a provider, written the way they would type them. No brand names. Group them: comparing options, cost, trust, how it works.

## Read the answer
- These 20 are your prompt panel. Ask each one five times in each AI tool you care about.
- Count the runs that mention you. Report that share every month, never a rank.

## How we tested it
A fresh Claude Sonnet session, 2 October 2026, for "commercial air source heat pumps, a facilities manager for a UK office building" (our teaching demo topic). Twenty questions came back in the four groups, for example "will an installer guarantee the energy savings they quote or is it just sales talk". We then asked one of them five times, each in a fresh session with web search: 25 sites were cited, and only 3 in every run. We ran this whole file again the same day: twenty questions in the four groups.

## Use it
Paste this whole file into a new chat in any AI tool, fill in the line at the end, send.

## Your input
Product or service: [product or service, and who buys it]